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PHILADELPHIA TV STATIONS
Only a smattering of UPN affiliates in the country offer any kind of news programming, and none program news in the mornings. But starting in September, WPSG-TV, Viacom's owned-andoperated UPN affiliate in Philadelphia, is hoping to buck the trend by broadcasting a three-hour news block beginning at 5 a.m.
Equally unusual, the news block will be produced by News Radio KYW-AM, often the top-rated station in the market. Also owned by Viacom and operated by Infinity Broadcasting, KYW's well-known news brand in the market will get top billing in the UPN morning news programming, which will be called KYW Newsradio This Morning.
Kevin O'Kane, vp and general manager of WPSG, said the station had aired brief news updates throughout the day and weather at night from sister station KYW-TV, CBS' Philadelphia O&O. "We had been kicking around what would be the best programming strategy going forward, and we felt we could offer viewers a unique product and help our advertisers at the same time," said O'Kane.
Throughout the...