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Begins: Late September Budget: $20 million Media: TV, radio
Nintendo, Nickelodeon and Blockbuster Video are joining forces for a $20 million fall promotion designed to jump-start the video-game manufacturer's 64-bit hardware launch, boost Nick's entrance into prime time and drive traffic into Blockbuster.
Starting in late September, Blockbuster will distribute more than 10 million game pieces in its 3,500 stores and the million-circ Nintendo Power magazine for the "Spot the Dot" promo. From October 7 through the 19th, viewers will...