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SEEKING TO CREATE A SPORTS-ORIENTED STAtion in Dallas, KXTX-TV wants to add a third jewel to its crown of professional sports telecasts. KXTX already has broadcast rights to baseball's Texas Rangers and the NBA's Dallas Mavericks. On deck in 1999: the Dallas Stars of the National Hockey League-if Thomas Hicks, owner of the Rangers and the Stars, has his way. If successful, KXTX would be able to outrun its past as "a graveyard of Bmovies," as one buyer recently put it, by putting on highly coveted pro sports programming throughout the year with its rich male demos. KXTX, the last station owned by Pat Robertson's U.S. Media, thus would go beyond settling for syndication table scraps left by larger TV groups,...