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THE TEXAS NETWORK (TXN), WHICH launched two weeks ago, is quite a rarity among market specific regional news networks. Not to be confused with A. H. Belo's Dallas-based Texas Cable News, TXN is a fully digital broadcast news network that syndicates its programming to 17 markets throughout the Lone Star State. With its own team of anchors, reporters and producers, San Antonio-based TXN broadcasts eight different half-hour segments of The News of Texas to major network affiliates from Dallas to Sweetwater and markets in between.
Because it reaches 8.5 million homes compared to the mere 700,000 homes Texas Cable News hits-to be fair, Texas Cable News aims only to serve greater Dallas/Ft. Worth-area cable systems-both station owners and advertisers believe that TXN gives them a better bang for their buck....