Content area
Full Text
W cashes in on outserts
Growing ad pages in these tough times is no easy feat, given the fickle tendencies of budget-conscious advertisers. In recent years, several magazines have come to rely heavily on designer "look book" outserts as a lucrative source of revenue. "It's a win-win for us and the marketer," says Alyce Alston, vp/publisher of Fairchild Publications' fashion monthly W. "We get revenue for the pages, they get...