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PALM DESERT -- The Coachella Valley's Hispanic radio and television market is a key ingredient in Entravision Communication Company's plan to dominate the number 16 through 50 markets in the United States. Univision, the country's largest Spanish-language television network, is eyeing the number 1 through 15 markets.
The Valley market, with a total estimated population of 268,000, including 113,000 Hispanics, is ranked 41st among all Hispanic markets in the nation.
Entravision, which has acquired KVER-TV and KLOB-FM, also owns and operates television and radio stations in San Diego, Denver, the Monterey/Salinas area, Las Vegas, and the Yuma/El Centro market. The Los Angeles-based company is currently in the midst of taking control of two Univision affiliates in McAllen and El Paseo, Texas.
Entravision was formed in January 1996, by Walter F. Ulloa, Entravision's chairman and chief executive officer, and Philip C. Wilkinson, the company's president and chief operating officer, who first met several years ago while working for different broadcast entities. Both managing directors combined their majority-owned Univision affiliates to form Entravision.
Ulloa, an attorney who graduated from both USC and Loyola University Law School, got involved in the broadcasting industry as a part time editorial writer and broadcaster for KMEX-TV in Los Angeles.
"This led to a long career in Spanish language television," Ulloa told The Public Record. "I gained a lot of knowledge about television operations, and this came from my experience at KMEX."
Ulloa rose to the position of sales manager, and at one time served as the major market television station's news director.
In late 1989, Ulloa left KMEX to begin the process of building other broadcast properties under the Univision banner. Univision is the dominant Spanish-language broadcasting...