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Disney Interactive will release its fourth "animated StoryBook" the week of April 21 when it debuts the CD-ROM version of its blockbuster Toy Story, supporting the launch with TV, print and direct ads and, on the Web, through a tie-in with Dial for Kids soap.
Disney will anchor the new product at retail with elaborate POP displays featuring flashing lights and, in some cases, recorded Woody and Buzz voices activated by a motion sensor. In addition, DI will have a dedicated site within the Disney website (http://www.disney.com), which offers...