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FORT COLLINS - It's no secret to locals that Northern Colorado is a beerlovers heaven.
Over the past several decades, Fort Collins has emerged as a virtual beer emporium, with six breweries ranging the gamut from the big beer conglomerate Anheuser-Busch to the mom-and-pop operation of newcomer, Fort Collins Brewery.
"Up to this point, we've really taken it for granted," said Rich Harter, executive director of the Fort Collins Convention and Visitors Bureau. "The beer industry really is a huge part of the Fort Collins experience, and we've never done a nice job of promoting it."
But this spring marks the beginning of a new campaign to lure beer lovers to Northern Colorado. Dubbed "Foam on the Range: The Fort Collins Beer Experience," the CVB campaign will package tours of the six local breweries with hotel accommodations, shuttle service if desired, and promotional items from each of the breweries.