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Orange County-based firms and philanthropic ventures played a prominent role a week ago at the Genesis Open at Riviera Country Club in Pacific Palisades.
Most notable at the golf tournament was presenting sponsor Genesis Motor America, the luxury brand of Hyundai Motor North America in Fountain Valley.
It wrapped up its third year of a 10-year run as title sponsor of the PGA Tour event.
"We tuned up our activations," Genesis Chief Operating Officer Erwin Raphael said during a media day in mid-February highlighting new tournament features, amenities and corporate hospitality initiatives.
Events like the golf tournament are "our chance to really show the world what Genesis is and what we're about," added head of marketing Kate Fabian.
It was hard not to see reminders of Genesis and its car offerings at the rolling 127-acre course.
The carmaker's G70 model, 2019's Motor Trend Car of the Year and rival to the BMW 3 Series, was parked at several locations throughout the event, including the Genesis Entrance Pavilion and a slew of skyboxes, lounges and suites.
Next year, the tournament gets a new...