93 Million U.S. Adults Have Yet To Use A Meal Kit But Are Interested in Giving Them A Try: While meal kit marketers and meal kit users are experimenting to find the right fit, there is a large group of U.S. consumers, 93 million, who have never tried a meal kit but are interested in giving them a try, which points to a market opportunity, reports The NPD Group.

CHICAGO, March 13, 2019 /PRNewswire-PRWeb/ -- The meal kit market is quickly evolving from nearly exclusively online and subscription-based, home delivery services to on-demand availability in-store and online. Consumers are trying out the different ways to purchase meal kits, with over a quarter of recent users purchasing kits both in-store and online, finds The NPD Group. While meal kit marketers and meal kit users are experimenting to find the right fit, there is a large group of consumers, 93 million, who have never tried a meal kit but are interested in giving them a try, which points to a...