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Like many computer-age companies in the 1980s, Delphi Internet Services Corp. set down roots in Cambridge, Mass., along the Route 128 technology corridor.
But now Delphi, the nation's fourth-largest national on-line information service, is coming to New York. By March it will have moved its key operations--editorial, marketing and business development--to the city, occupying a full Boor of parent News Corp.'s Sixth Avenue headquarters.
Delphi is not alone. Hosts of technology companies large and small are establishing beachheads in New York, turning the city into a major center for multimedia and new media right along with Silicon Valley and Boston.
New York's emergence in this burgeoning field is being driven by the increasing importance of content over technology. With its unparalleled pool of artists, writers, marketers and financiers, the city offers the best environment for what is an ever-more complex business dependent on many different industries.
So far this new growth industry has gone largely unnoticed in New York, in part because many of the jobs being created don't fit into established employment classifications. Instead they are spread over several traditional job categories.
Growing evidence suggests there are thousands of these jobs in New York--and plenty more to come. Established less than six months ago, the New York New Media Association, a trade group, has seen its membership grow to 500. The group's members range from Fortune 500 companies to start-ups.
"New York is becoming a magnet and hub of...