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In tiny markets like Helena, Mont., things truly aren't the same as in the big city. Take ad rates: A 30-second spot in Thursday prime could cost as little as $150 on KXLH-LP, which simulcasts its CBS schedule from KXLF-TV Butte. Ads can also be purchased as a package to run on KXLF-TV and sister station KBZK(TV) Bozeman.
Station Manager Pat Cooney admits that KXLH-LP is "not like 95% of the stations in this country."
He employs one ad salesperson in Helena. It's "like small-town radio," he...