Market focus: North Platte: It's small, but it's healthy

Headnote

It's Small, but It's Healthy

The North Platte DMA is one market up from the very smallest in the country and two up in market revenue. How small is the North Platte, Neb., DMA? "The population is so sparse," notes Steve Morris, who runs Pappas Telecasting's KWNB-TV, "there's more cows here than people, by a wide margin."

Although running the markets No. 2 station, Morris himself is seldom in the market. He runs KWNB-TV out of Pappas's KHGI-TV Lincoln-Kearney-- Hastings, DMA No. 102,...