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Tokyo, July 7 (Jiji Press)--Calpis, the long-selling Japanese sweet lactic drink beloved by consumers young and old, marked its 100th anniversary on Sunday.
Released on July 7, 1919, as the first domestic lactic drink, Calpis gained popularity through its economical drinking style of diluting the beverage with water and its catchphrase "the taste of first love."
However, Calpis sales fell after its price was raised in 1973. The drink was also late in making the...