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With its Sept. 5 debut looming, Fox's MyNetworkTV (MNT) is revving up its marketing efforts. "Our affiliates are hungry for information and support," says Twentieth Television President Bob Cook. "This is a network devised by station people for station people."
The hard push begins right after MNT holds its upfront May 16 in New York. The network already has its initial programming set, with two English-language novelas, Secret Obsessions and Desire , running as five-night-a-week strips with weekend recaps.
The network has carriage in 126 markets representing 73% of the country, including recent deals with major station groups Pappas Telecasting and LIN Television. But...