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WSPA dethrones NBC affiliate in the Carolinas
There may be a new king of the hill amidst the Blue Ridge and Smoky Mountains. Hearst-Argyle NBC affiliate WYFF has long been the market leader, but Media General CBS outlet WSPA had a blockbuster February book, winning total-day, prime-
time, evening-news and late-news ratings. WYFF held the news crown for years, but WSPA wears it now.
"It's the first time we've ever won at 5:30, 6 and 11 in households," enthuses VP/General Manager Phil Lane. "It's terrific."
Greenville-Spartanburg, S.C.-Asheville, N.C., is a unique market, comprising three distinct submarkets with a Big Three station in each (the Fox affiliate operates out of Greenville). Station managers say favorable mountain weather and a relatively low cost of living attract scores of retirees and vacationers, drawing both groups from Atlanta, Washington, Philadelphia and New York.
But despite the recent...