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NEW YORK - The J.C. Penney Experience pop-up store that opens today at 1 Times Square is as much a showcase for technology as it is for the company's branding campaign.
Twenty-two Internet kiosks throughout the 15,000-square-foot space allow shoppers to purchase - but not take home with them - the company's total merchandise offering. Scattered throughout the virtual store's three levels are 42-inch plasma screens from NEC, pulsing with TV spots that will bow with Sunday's Academy Awards broadcast.
Some 60 miles of cable run through the building, powering Internet connections, audio, lighting and video - and the 30,000 square feet of graphics on the building's...