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The National Association Of Arenas, representing all the UK arenas which regularly stage live music events, is in the process of conducting research into the shape and size of its members' business. The period under examination covers 1993 to 1997 and although a final report is not expected until the new year a number of interesting points have already surfaced.
"The capacity of the arena market has grown by 40,000 to 180,000 during the period," says Wembley Arena's sales and marketing manager, John Drury, who has co-ordinated the research for the Association. "Over the period, event days and attendances have increased," he says.
The number of first-time acts playing arenas is also growing and arenas are adapting to this demand, and the possibility that some acts may have...