Content area
Full Text
Ordering people around, which used to be just a way to get things done, was elevated to a science in October of 1910, when Louis Brandeis, a fifty-three-year-old lawyer from Boston, held a meeting at an apartment in New York with a bunch of experts who, at Brandeis's urging, decided to call what they were experts at "scientific management." Everyone there--including Frank and Lillian Gilbreth, best known today as the parents in "Cheaper by the Dozen"--had contracted "Tayloritis": they were enthralled by an industrial engineer from Philadelphia named Frederick Winslow Taylor, who had been ordering people around, scientifically, for years. Speedy Taylor, as he was called, had invented a new way to make money. He would get himself hired by some business; spend a while watching people work, stopwatch and slide rule in hand; write a report telling them how to do their work faster; and then submit an astronomical bill for his services. He is the "Father of Scientific Management" (it says so on his tombstone), and, by any rational calculation, the grandfather of management consulting.
Whether he was also a shameless fraud is a matter of some debate, but not, it must be said, much: it's difficult to stage a debate when the preponderance of evidence falls to one side. In "The Management Myth: Why the Experts Keep Getting It Wrong" (Norton; $27.95), Matthew Stewart points out what Taylor's enemies and even some of his colleagues pointed out, nearly a century ago: Taylor fudged his data, lied to his clients, and inflated the record of his success. As it happens, Stewart did the same things during his seven years as a management consultant; fudging, lying, and inflating, he says, are the profession's stock-in-trade. Stewart had just finished a D.Phil. at Oxford in philosophy when he took a job rigging spreadsheets to tell companies whose business he barely understood how to trim costs, and he feels sullied by it. This gives his acerbic account an edgy urgency, but you begin to wonder, given how he felt about it, why he stuck with it for so long (the money, the money). Anyway, now he's blowing the whistle, telling entertaining and slightly shocking stories, like the one about how his boss taught his twenty-something trainees--Stewart reports...