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NEWS BITES - PRIVATE COMPANIES
If you own an iMac Pro, Mac mini, MacBook Air, or MacBook Pro model introduced in 2018 or later, your Mac has one of Apple's T2 security chips inside. On the whole, having a T2 chip in your Mac is a good thing, thanks to significantly increased security and other benefits, but there are some ramifications that you may not realize.
What is a T2 Chip? Let's step back briefly. In late 2016, Apple introduced the T2's predecessor, the T1, in the first Touch Bar-equipped MacBook Pros. The T1 offered three primary capabilities:
Management of the Touch Bar's Touch ID fingerprint sensor and storage of sensitive biometric information Integration of the System Management Controller, which is responsible for heat and power management, battery charging, and sleeping and waking the Mac Detection of non-Apple hardware The T2 builds on the T1's foundation, adding four more important capabilities:
Real-time encryption and decryption of data on built-in SSDs Support for invoking Siri with "Hey Siri" Image enhancement for built-in FaceTime HD cameras Optional protection of the Mac's boot process to prevent it from starting up with an external drive All these functions become possible because the T1 and T2 are essentially separate computers inside your Mac, much like the A-series chips that power iOS devices. They have their own memory and storage, and run an operating system called bridgeOS that's based on watchOS.
Some of these features enhance performance by offloading processing (like enhancing FaceTime HD and listening for Siri) to a separate chip. Others increase security by ensuring that they can't be compromised by an attack, even if macOS itself has been infiltrated.
INDEX
SECTION 1 SIMPLY MAC FINANCIALS
SECTION 2 SIMPLY MAC PROFILE
SECTION 3 SIMPLY MAC ACQUISITIONS
SECTION 4 OTHER NEWS: 2019
SECTION 5 SIMPLY MAC TOP MANAGEMENT
SECTION 1 SIMPLY MAC FINANCIALS
Simply Mac
Key Stats
Estimated Revenue (TTM): $18.85M
SECTION 2 SIMPLY MAC PROFILE
2.1 ACTIVITIES
Simply Mac is a privately-held Apple products and services company.
2.2 SUMMARY
PermID: 5034752046
Website: http://www.simplymac.com/
Industry: Apparel Retail
Address:
Salt Lake City, Utah, USA
SECTION 3 SIMPLY MAC ACQUISITIONS
Acquisition Date | Acquired |
Apr 2015 | The Mac Store |
Jul 2014 | Computer Marketing Corporation |
SECTION 4 OTHER NEWS: 2019
October 08: Simply Mac:...