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The ranking was mainly driven by Coco Rocha's post from September's Christian Siriano spring 2021 show.
MILAN - How much did TikTok contribute to the media impact of spring 2021 fashion weeks in New York, London, Milan and Paris?
That's the question DMR Group, which focuses on monitoring, tracking and analyzing data communication activities and public relations strategies for leading brands worldwide, set about to answer. To this end, based on a luxury, fashion and cosmetics panel, DMR monitored hashtags over one month, from Sept. 8 to Oct. 8.
TikTok in September launched its own Fashion Month and invited users, which in August surpassed one billion individuals (even excluding users of the Chinese version, Douyin) to share content by using the hashtags #TikTokFashionMonth, #GetTheLook and #Fashion101.
According to DMR, the #TikTokFashionMonth hashtag was the least mentioned, only 268 times, engaging 42.5 million users and totaling 253 million visualizations. #Fashion101 totaled 1,378 mentions; engaged more than...