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Malt stop: Madison museum exhibit filled with malted milk memories
By MEG JONES mjones@journalsentinel.com, Journal Sentinel
Sunday, March 28, 2004
Madison -- Aside from Racine natives, it's fair to say most Wisconsinites have no idea malted milk -- the tasty, sweet drink millions have sipped while gazing into the eyes of a boyfriend or girlfriend -- was first manufactured in the Badger state.
Invented by brothers James and William Horlick as a nutritional supplement for infants and people with bad digestion, malted milk was made at a large plant in Racine for decades until it closed in 1975.
Some of the company's memorabilia was donated to the Wisconsin Historical Museum, which opened an exhibit on Horlick's malted milk Tuesday.
Among the items on display are tin cans of malted milk, a medal the product won at the 1893 Columbian Exposition in Chicago, a 1923 photo of a Trenton, N.J., soda fountain featuring the sign: "Horlick's, the original malted milk" and a Hamilton Beach mixer -- one of the first electric drink mixers used to make malts.
"I would think most people don't know malted milk...