Content area
Full Text
Across 68 live matches in 32 days, Sky regularly enjoyed peak audiences of over 1m
Sky Sports for Sky Sports Cricket
Sky was the host broadcaster for the inaugural The Hundred and took its ethos as a open and accessible cricket tournament to unexpected heights.
Conceived as a faster, brasher way of attracting young audiences to the sport, Sky’s approach followed suit with coverage that featured new graphics and technology, an incredible amount of fan engagement, and a fresh talent line up in which there was gender parity and the majority of presenters came from a minority ethnic background.
The broadcaster’s Sky Labs innovation hub worked hand in glove with the England Cricket Board (ECB) for four weeks in advance of the tournament and created a five-pillar...