Content area
Full Text
Sally and Marv Huss' fortunes improved when he started promoting her. They have galleries in three cities.
If small, entrepreneurial business is the future of American industry, then San Clemente-based Sally Huss may well be writing the artistic wave of the future.
A former free-lance oil painter and greeting card artist, Huss, 52, saw her life dramatically change five years ago when husband, Marv, 60, stepped in as her business manager. A former marketing director for Hallmark cards, he started incorporating the marketing techniques he had learned at Hallmark to promote his wife. The result has been the end of displaying her art at street fairs and the opening of three galleries-in Laguna Beach, Santa Monica and La Jolla-generating $1 million in annual sales.
The key to this growth has been Huss' incredible productivity. On any single day, Huss may complete a dozen projects ranging from creating greeting card ideas to producing monographs, where she adds colors to the pre-printed outlines of a subject, to painting original watercolors. And where other artists may take several months to produce a single...