Content area

Title
THE SALIENCE OF PRICE IN THE PERCEPTION AND EVALUATION OF PRODUCT QUALITY: A MULTIDIMENSIONAL MEASUREMENT MODEL AND EXPERIMENTAL TEST
Author
RAO, VITHALA RAJESWARA
Year
1970
Publisher
ProQuest Dissertations Publishing
ISBN
9798658599595
Source type
Dissertation or Thesis
Language of publication
English
ProQuest document ID
302456038
Copyright
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.