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Travel West Midlands - the name synonymous with public transport in the region - has been consigned to history.
The decision to rebrand it National Express West Midlands was unveiled yesterday as part of a major initiative by the Birmingham- based transport company National Express UK Limited - the new division of the National Express Group, which moved its head office to the city last month.
The business has operated under the name National Express since the 1970s.
It operates four train franchises including a coach company, airport and commuter shuttle bus services and bus companies in London, Surrey and Dundee.
To date each of its businesses have operated under a different name including Travel West Midlands and Travel Coventry.
But after conducting research with staff and customers, the idea for a new name and logo was developed.
As well as...