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The Apollo Theater Foundation hosted its inaugural Apollo 2005 Spring Benefit: The Magic Lives On celebrating the legend and vision of the legendary showplace on Monday, June 20th, 2005. The stellar benefit was attended by over 1,800 festively dressed guests who raised $900,000 in contributions for the first ever annual event held at the world-renown showplace to benefit the foundation's community programs and support the operations of The Apollo Theater. And all night long one could hear over and over high praise from guests about the elegant evening starting with their high-flying arrival. From the time The Beautiful People arrived by limos, private cars, trains and buses, there was a powerful rose scent wafting in the balmy atmosphere. And as guests stepped into the huge tent encasements lined in red - the color of powerful people - leading them to the lobby of the Apollo, the sweet smell of success had taken over the air rights. Once inside the famous venue, eyes popped as Saundra Parks, President and CEO of The Daily Blossom Events and Floral Empire had turned the legendary theater into a virtual Rose Garden.
New York's foremost florist to the stars and corporations had turned the elegantly marbled and mirrored lobby of the Apollo into a bed of thorn less roses. These were no ordinary roses and guests found themselves fondling the delicate flowers to detect their realness.
The velvety looking long-stemmed red roses were everywhere. The scent was unbelievable and set the tone for what was going to be one of the best events ever held at the hot spot and if you know the history of this fabulous showplace,...