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You turn on the radio and start traveling up and down the dial. You're just not in the mood for rock, pop, country, rap or NPR. In fact, you really don't know what you're searching for.
Then you tune in to something that you may not have heard before. It's not Eminem, it's not Shania Twain, it's not Justin Timberlake or Janet Jackson and it's not John, Paul, George and Ringo. No, it's more like Matthew, Mark, Luke and Jesus. And, at the top of the charts, is God.
You keep listening and, soon, you may find yourself rocking on religion, tuning in to faith on the radio. Christian radio, that is.
"Just a word or two could capture their interest - really speak to them," says Mick Miller of Christian radio station KRSS 93.5 FM in Tarkio, Mo.
Just as secular radio hopes to speak to a certain audience, so too, does Christian radio. Although the...