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For one decade, Apollo will go better with Coke
The Apollo Theater Foundation and The Coca-Cola Company announced today that The Coca-Cola Company will become the largest corporate partner to date of the landmark theater in Harlem, providing cash and marketing value over the next decade. The new strategic partnership calls for a broad marketing, media and promotional partnership with the Apollo Theater Foundation. The long-term alliance also designates The Coca-Cola Company as the official non-alcoholic beverage partner of the Apollo Theatre. Financial details of the agreement were not disclosed.
The Coca-Cola Company's partnership with the Apollo will bring support for the renovation of the theater as well as enhanced support for special Apollo Theatre entertainment and cultural programming. While specifics of joint marketing plans are currently under development, Coca-Cola will sponsor...