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Discount apparel and home fashions retailer Gordmans has opened a new 48,000-square-foot retail store in Madison's East Towne Mall.
As the latest addition to the recently renovated shopping center, the new anchor store between JC Penney and the soon-to-be opened Dick's Sporting Goods features a variety of name-brand clothing, footwear, jewelry, home furnishings and toys at prices 30 to 50 percent below full-priced competitors.
Now with 46 locations in 10 states, including two in Appleton, the discount retailer aims "to provide a fun, unique and energetic shopping experience for Madison consumers," Jeff Gordman, Gordmans chief executive, said in a statement.
The Madison store is slightly smaller than the family-owned company's other locations spanning from Colorado to Ohio, but local store manager Laurie Nelson said the opening has...