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With a goal of selling 200,000 brats and more than 2,400 volunteers ready to grill and sell them, Brat Fest preparations are well under way for Memorial Day weekend as organizers work to make Willow Island the event's new home.
"We've set our goal at 200,000 brats," organizer Tim Metcalfe said, adding that it's just slightly higher than last year's self- proclaimed world record of 189,432 sold in four days. "We'll have on site a little more than 240,000 just in case Madison comes out, and we have a feeling they're going to."
This time around, the holiday tradition is changing venues from the Hilldale Shopping Center parking lot to Willow Island at the Alliant Energy Center. With more than 10 times the space previously occupied at Hilldale, Brat Fest is trying to make the tradition more of a destination spot than a neighborhood event,...