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Stu Strumwasser is the founder, president and CEO of Snow Beverages, of New York, whose sole product is a new mint-flavored soft drink called Snow.
Introduced in New York City in July, Snow is being tested in the Twin Cities, Texas, some Whole Foods stores and Kroger stores on the East Coast. In the Twin Cities, it's been available only at Kowalski's; Lunds and Byerly's are considering carrying it. Strumwasser took time Monday to talk about the brand and its strategy during a phone interview from the airport in Richmond, Va., where he was stalled because of ... snow. (His remarks have been edited for brevity.)
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Q: What were you thinking, trying to sell Snow in Minnesota?
A: I got an unsolicited phone...