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Commercial to Debut on 'Super Bowl Sunday'
SAN FRANCISCO, Feb. 1 /PRNewswire/ -- Charles Schwab & Co., Inc. will debut new television advertising on "Super Bowl Sunday." The new commercial pairs Barry Bonds, the holder of the single season home run record, with Hall-of-Famer Hank Aaron, the all-time home run king, in a spot which will help highlight Schwab's advice capabilities, particularly in the area of retirement investing. It was created by BBDO New York and will premier during the Charles Schwab Kickoff Show -- the sole commercial airing between the coin toss and the start of Super Bowl XXXVI. It will then be rebroadcast during the fourth quarter of the game.
The new ad opens in an empty stadium, under a moonlit sky, with Barry Bonds practicing his home run swing, cracking balls into the outfield stands. Suddenly, an unidentified voice whispers to Bonds: "Barry Bonds, it's time. It's time to walk into retirement." Bonds dismisses the voice and resumes his practice, only to be interrupted again: "Why hang around just to break...