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SAN FRANCISCO, June 29 /PRNewswire/ -- KidFlix.com, the online specialty retailer of family-oriented entertainment products and source of expert parenting information, today announced the appointment of Louis Roitblat as vice president of marketing. A veteran of more than 10 years in brand marketing, Roitblat will oversee strategic marketing plans for KidFlix.com.
"The key to establishing a successful Internet retail organization revolves around great marketing," said Jonathan Kaplan, president and CEO of KidFlix.com. "We couldn't be more fortunate than to have the world-class experience that Louis brings to our exciting family entertainment opportunity."
Roitblat joins KidFlix.com from Mattel, where as a senior marketing executive he was responsible for managing the $500 million children's educational software business. In this capacity, he directed his team on product line strategies for many successful...