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LONDON, March 15 /PRNewswire/ -- The Cellcast Group, a global provider of participation TV applications and programming, today launched Bid2Win, its new live interactive reverse auction TV show, broadcast every evening in the UK on the Game Network (Sky channel 172).
Bid2Win takes participation television to a new level, enabling viewers take an active role in a dynamic real-time auction using their mobile phone as the 'backchannel'. Each day, high-value and desirable items can be bought for pennies by submitting the lowest unique bid via SMS.
"It's a compelling interactive format for a mass audience,"...