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Not a Small World: Disney Goes Big in Times Square
THE MOUSE IS BACK.
After a yearlong absence from Manhattan, Mickey is in the house, residing in the world's largest Disney Store in Times Square. Opening on Tuesday, the two-level flagship, at 1540 Broadway, between 45th and 46th Streets, is more than 20,000 square feet.
Even the exterior is pumped up with a 2,000-square-foot digital billboard towering six stories. The letter D alone weighs more than 400 pounds.
The flagship is the 20th Disney store to launch with the new design this year. We're opening 30 new stores next year, and the expansion gets more aggressive after that, said Molly Adams, vice president of Disney Store North America, a unit of Disney Consumer Products.
In five to seven years, Disney plans to convert its 350 stores worldwide to the new prototype, including 200 units in North America, 100 in Europe...