Content area
Abstract
A few years ago, Mr Ho Nai Chuen, 56, decided the jewellery business his father had founded 75 years ago as a simple goldsmith's shop needed a radical change of image. The company, he says, now employs designers from local design schools Lasalle College of the Arts and Nanyang Academy of Fine Arts, who can also interact with customers and find out their needs, and customise pieces to their liking.