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The effect of attitude towards influencers on purchase intention: The mediating role of trust in the brand

Alternate title: Influencerlara yönelik tutumun satın alma niyetine etkisi: Markaya güvenin aracı rolü
Özkan, Bekir; Yerezhep, Aidana. Turkish Journal of Marketing; Bursa Vol. 8, Iss. 2, (2023): 37-50. DOI:10.30685/tujom.v8i2.182