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Copyright Society for Judgment & Decision Making Feb 2010

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Who throws good money after bad? Action vs. state orientation moderates the sunk cost fallacy

Putten, Marijke van
; Zeelenberg, Marcel
; Dijk, Eric van
.  Judgment and Decision Making
; Tallahassee Vol. 5, Iss. 1,  (Feb 2010): 33.
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