Abstract

With the convergence of globalization and digitalization, various contents can be disseminated around the world and the ripple effect is also increasing. In the environment, K-contents such as the movie ‘Parasite’, BTS, and Netflix Drama ‘Squid Game’ have been globally successful. This study aims to analyze the global strategy of the K-contents focusing on the music and media industries. We analyze the business environment around K-content indiustries which is characterized as post-fordism and hyper-personalization. This study also investigates global strategies of music and media of K-contents. Based on the analysis, we propose strategic initiatives in terms of fostering artists, building up the business ecosystem, empowering customers by offering interactive contents such as Metabus. We also suggest that national systems and policies governing entertainment and culture industry be reorganized to strengthen fundamentals of the industry and protect intellectual properties.

Details

Title
An Exploratory Study on Global Strategy of K-Contents Music and Media Industries
Author
Han, Joohee; Do Youn Kim; Sung, Jun Jo
Pages
117-126
Publication year
2023
Publication date
Mar 31, 2023
Publisher
Next-generation Convergence Information Services Society (NCISS)
ISSN
25089099
e-ISSN
26721198
Source type
Scholarly Journal
Language of publication
Korean
ProQuest document ID
2799063537
Copyright
© 2023. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.