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Scholarly Journal

MARKETING SENSORIAL: EL CONCEPTO, SUS TÉCNICAS Y SU APLICACIÓN EN EL PUNTO DE VENTA

Alternate title: Sensory marketing: the concept, its techniques and its application at the point of sale; MARKETING SENSORIAL: O CONCEITO, SUAS TECNICAS E SUA APLICAÇÃO NO PONTO DE VENDA
Jiménez-Marín, Gloria; Bellido-Pérez, Elena; López-Cortés, Ángela. Vivat Academia; Madrid Vol. 22, Iss. 148, (Sep-Dec 2019): 121-147. DOI:10.15178/va.2019.148.121-147