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SAZETAK: Outsourcing se sve vise koristi u raznim industrijama, a predmet su brojne aktivnosti. U radu se istrazuju ciljevi koje poduzeca primjenom outsourcinga namjeravaju ostvariti. Ciljevi outsourcinga mogu biti taktickoga i strateskoga obiljezja. Takticki ciljevi usmjereni su na kratkorocno rjesenje odredenih potreba ili problema, dok su strateski usmjereni na dugorocne koristi. Cilj istrazivanja je utvrditi usmjerenost velikih poduzeca s obzirom na ciljeve outsourcinga, kao i vaznost pojedinacnih ciljeva. Primarno istrazivanje provodi se na reprezentativnome uzorku velikih hrvatskih poduzeca iz preradivacke industrije, trgovine, djelatnosti prijevoza, skladistenja i veza te hotelske djelatnosti. U istrazivanju pojedinacnih ciljeva koristi se deskriptivna statistika. U istrazivanju ukupne vaznosti taktickih te strateskih ciljeva koristi se t-test za zavisne uzorke. Rezultati pokazuju da su velika poduzeca u vecoj mjeri usmjerena na strateske ciljeve. Pojedinacno gledano, najznacajniji cilj outsourcinga smanjenje je troskova, koji je taktickoga obiljezja, dok je poboljsanje fokusiranja poduzeca najznacajniji strateski cilj primjene outsourcinga.
KLJUCNE RIJECI: outsourcing, takticki ciljevi, strateski ciljevi, velika poduzeca.
ABSTRACT: Outsourcing is increasingly used in various industries involving a number of activities. This paper deals with the goals that the enterprises intends to achieve by using outsourcing. The objectives of outsourcing can of tactical and strategic character. Tactical goals are focused on short-term solving of certain needs and issues, while strategic goals are focused on long-term benefits. The goal of this research is to determine orientation of large enterprises with regard to the objectives of outsourcing and importance of individual goals. Primary research is conducted using a representative sample of large Croatian enterprises from the field of manufacturing industry, trade, transportation, storage, communications and hotel sector. Descriptive statistics is used in research of individual goals. Paired samples t-test is used in research of overall importance of tactical and strategic objectives. Results show that large companies are more focused on strategic goals. Looking individually, the most important goal of outsourcing is cost reduction, which is of tactical character, while improvement of focusing of enterprises is the most important strategic goal for using outsourcing.
KEY WORDS: outsourcing, tactical goals, strategic goals, large enterprises.
1. UVOD
Poduzeca uglavnom nemaju dovoljno resursa da bi samostalno i uspjesno obavljala brojne sporedne aktivnosti ili poslovne funkcije. Sve vise poduzeca usmjerava resurse na kljucni poslovni program, a sporedne aktivnosti izdvaja i prepusta vanjskim...