Document Preview
  • Full Text
  • Dissertation or Thesis

Actions Speak Louder than Words: How Social Influence Affects Gen Z’S Attitude Toward Personalized Marketing, Brand Loyalty, Ad Avoidance, and Brand Avoidance Behaviors

McKee, Kathleen.   University of Wisconsin - Whitewater ProQuest Dissertations & Theses,  2021. 28644203.