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Pazarlamada Yapay Zekânın Kullanımı: Yapay Zekâ Pazarlama Araçlarının Tüketici Kabulüne Ilişkin Bir Araştırma
Alternate title: The Usage of Artificial Intelligence in Marketing: A Research on Consumer Adoption of Artificial Intelligence Marketing Tools
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Bursa Uludag University (Turkey) ProQuest Dissertations & Theses, 2021. 29002942.