- Full Text
- Scholarly Journal
Document Preview
Copyright information
Copyright American Marketing Association Feb 1977
Why can't you access the complete full text?
This is a short preview of the document. Although you have access to some ProQuest content, it looks like this particular document is not part of your library's current ProQuest subscription.
Next steps:
- Please contact your library, or the institution that provides you access to research databases, to get access to the full text.
- Search within ProQuest
What else can you do?
Green, Paul E; Carmone, Frank J; Wachspress, David P.
JMR, Journal of Marketing Research (pre-1986); Chicago Vol. 14, Iss. 000001, (Feb 1977): 52.