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Dissertation or Thesis

Marketing Digital e Enoturismo nas Rotas de Vinho do Centro de Portugal: Estudo de Vídeos Promocionais com Recurso a Eye-Tracking

Alternate title: Digital Marketing and Wine Tourism on Wine Routes in Central Portugal: Study of Promotional Videos Using Eye-Tracking

da Silva Neves, Mário João Chaves

. Universidade de Aveiro (Portugal) ProQuest Dissertations & Theses, 2022. 31493373.