- Full Text
- Scholarly Journal
The use of linear logit models in marketing research

Preview author details
.
JMR, Journal of Marketing Research (pre-1986)

Preview publication details
; Chicago Vol. 21, Iss. 000001, (Feb 1984): 20.
Copyright American Marketing Association Feb 1984
This is a short preview of the document. Your library or institution may give you access to the complete full text for this document in ProQuest.