Abstract

This study aims to determine the key attributes that impact client acceptance of the interior design industry (VRIDP). The researchers employed the purposive sampling strategy to select a total of 614 individuals who possess previous experience with VRIDP. Furthermore, the researchers utilized structural equation modeling (SEM) to examine the connections between crucial factors that impact client acceptance of VRIDP. The findings suggest that customer perceptions of VRIDP are significantly influenced by their evaluation of its usability and value. Trust is crucial in mitigating the adverse effects of perceived risk on acceptance.Moreover, it has been found that subjective criteria indirectly influence the desire to accept something by affecting perceived usefulness and trust. This emphasizes the significance of social factors in the process of adopting technology. The results of this study offer valuable insights for developers, marketers, and lawmakers who aim to enhance the acceptance of VRIDP.

Details

Title
Factors Affecting Virtual Reality Interior Design Products Acceptance Behavior of Consumer from Shenzhen City, China
Author
Qian, Baiying 1 ; Sutunyarak, Chonlavit

 Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies, Rajamangala University of Technology Tawan-Ok, Bangkok, 10400, Thailand 
Pages
853-879
Publication year
2024
Publication date
2024
Publisher
Engineering and Scientific Research Groups
e-ISSN
11125209
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
3076296869
Copyright
© 2024. This work is published under https://creativecommons.org/licenses/by/4.0/legalcode (the“License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.