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La automatización del marketing en la educación superior: Análisis de estrategias digitales de UTPL y Universidad Casa Grande

Alternate title: Marketing automation in higher education: Analysis of digital strategies from UTPL and Universidad Casa Grande.
Paladines-Galarza, Fanny Y; Aguirre-Guamán, Cristhian H; Velásquez-Benavides, Andrea V. Revista Ibérica de Sistemas e Tecnologias de Informação; Lousada Iss. E46, (Nov 2021): 111-124.