- Full Text
- Conference Paper
Life-changing Events Foster Favorable Responses to New Products

Preview author details
; 
Preview author details
.
Advances in Consumer Research; Urbana Vol. 42, : Association for Consumer Research. (2014): 537-538.
Copyright Association for Consumer Research 2014
This is a short preview of the document. Your library or institution may give you access to the complete full text for this document in ProQuest.